The Mentholatum Company Ltd made its European ophthalmic meeting debut as Premium Exhibitors at this year’s BCLA Annual Clinical Conference and Exhibition. The company introduced ROHTO® DRY EYE RELIEF - its unique dry eye drop containing a new, patented, natural bi-polymer known as Hydramed, which is designed to provide rapid and long lasting relief from dry and gritty eyes.

The drop is available in a novel, re-sealable, vial as well as a 10ml multi-dose bottle. By using a replaceable cap, the vial format provides a preservative free, 1-day supply of the drop and contains enough solution to enable one drop to be instilled in each eye, up to three times a day.

Nick Atkins, a contact lens optician and consultant to Mentholatum, delivered a presentation outlining the solutions technical and clinical data during the Premium Exhibitor Workshops on Friday afternoon.

During the weekend Mentholatum encouraged delegates to try the drop and provide feedback in return for a chance to win 1 of 5 iPOD Nano’s.

BCLA Past President Nick Atkins and Mentholatum Key Account Manager Peter Eccles both drew the names of the five lucky winners who are:

 
Jeet Saimbi of Scrivens Opticians, Birmingham
Len Hillier of Len Hillier Opticians, London
David Burghardt of David Burghardt Optometrists, Lincoln
Richard Hoyland of Richard Hoyland Opticians, Totnes
Christine Ramsdale of Christine Ramsdale Optometrists, Manchester.